For many marketers it’s tempting to create KPI’s (Key Point Indicators) based solely on specific marketing campaigns, but for most businesses it’s difficult to turn these short term results into a long-term strategy. By analysing instead the Life Time Value (LTV) of your customers rather than ROI for each campaign, you can develop a much […]
Read MoreMobile phones have been around for over 20 years now and internet enabled phones for at least the past 10 years (even longer if you count WAP phones). Smartphones have really changed the way we browse online and with new devices like the Apple Watch & iPhone 7 just around the corner, the digital world has become more blurred […]
Read MoreA landing page is a web page that allows you to capture a visitor’s information through a conversation form. Landing pages are essential for generating new leads and become important when sending out email campaigns. Good landing pages will target a particular audience (such as traffic from an email campaign, guests from a blog post, […]
Read MoreGoogle have announced that Android’s next operating system is to be called “Android KitKat” after striking up a unique partnership deal with global food and beverage giants Nestle. John Lagerling, director of Android global partnerships said: “This is not a money-changing-hands kind of deal”. Instead he said, the idea was to come up with […]
Read MoreAs the Premier League kicked off this weekend – there’s no better time to analyse how Premier League clubs have embraced social media to engage with their supporters in the UK and across the world. The Premier League, often promoted as “The Greatest Show On Earth”, is broadcast to over 600+ million people […]
Read MoreUpmarket department store John Lewis has revealed an impressive 17.2% online growth for the first half of the financial year. The company’s operations manager Dino Rocos has said: “With the heat of recent weeks easing, customers found an increased appetite to visit our stores and online proposition with sales closing 13% ahead of last […]
Read MoreAmazon has shelved free “super saver” delivery in the UK on certain products with a value of less than £10. Its a U-turn on a policy unveiled in October 2009 that allows products to be shipped with no delivery fee if shoppers agreed to wait for up to five working days for their delivery […]
Read MoreWaitrose is currently testing temperature-controlled lockers at its head office in Bracknell, with plans to roll them out to stores next year as part of their growing click-and-collect offering. The supermarket’s director of ecommerce Robin Phillips said: “Giving our customers as many ways as possible to buy and collect their groceries on the move […]
Read MoreMarks & Spencer today reported a 160 per cent increase in sales via mobile devices and tablets and a near 30% rise in online sales on its marksandspencer.com website in the first quarter of its financial year. The news came as the household, clothing and food retailer announced a 3.3% rise in group sales […]
Read MorePizza chain Domino’s reported on Friday that online orders accounted for over 60% of food delivered by the company in the first half of 2013. Domino’s Pizza UK and Ireland reported UK sales had increase to £147.6m in the 13 weeks to June 30, which was up by 11.7 per cent on the same […]
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