Pizza chain Domino’s reported on Friday that online orders accounted for over 60% of food delivered by the company in the first half of 2013.
Domino’s Pizza UK and Ireland reported UK sales had increase to £147.6m in the 13 weeks to June 30, which was up by 11.7 per cent on the same time last year. Like-for-like sales rose by 6.1% in the quarter and 6.4 per cent in the first half.
The company’s chief executive Lance Batchelor said…
“I am very pleased with the overall results for the first half, particularly with regards to the UK and Ireland like-for-like sales. Our system leads the leisure sector and, with the majority of our business coming via web and mobile platforms, we are now truly an online retailer.”
15% of all sales via mobile
Their latest statement doesn’t detail specifics regarding mobile sales, but from an interim statement for the 13 weeks to March 31 tells us that, of the 62 per cent of online orders placed then, 25 per cent were placed via mobile devices.
Domino’s in the UK have always been ahead of competitors such as Pizza Hut when it comes to ecommerce and mobile use; with the company consistently leading the way with functionality such as dedicated mobile website and apps for mobile.
To top the company’s good news, they are bucking the trend for growth on the high street with 15 newly opened stores in the UK during the first half of the year.