Google have announced that Android’s next operating system is to be called “Android KitKat” after striking up a unique partnership deal with global food and beverage giants Nestle.
John Lagerling, director of Android global partnerships said: “This is not a money-changing-hands kind of deal”. Instead he said, the idea was to come up with something “fun and unexpected”.
After Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean; it’s not surprising that Android’s latest OS is named after a food product. But, Android’s latest move could lead the way for technology companies partnering with other brands in the quest for brand synergy, or co-branding as it is often referred to as.
From Jack Daniel’s and T.G.I. Friday’s to Gillette and Duracell; Apple and Nike to McDonald’s & Cadbury – co-branding is no new concept. But the link up between the technology and food brands appear to be a first of its kind on this scale.
Do you have a particular co-branding favourite? Or do you have any thoughts on the new partnership between Android and KitKat? Please add your thoughts in the comments box below so we can discuss!