Marks and Spencer

Marks & Spencer today reported a 160 per cent increase in sales via mobile devices and tablets and a near 30% rise in online sales on its marksandspencer.com website in the first quarter of its financial year.

The news came as the household, clothing and food retailer announced a 3.3% rise in group sales but suffered an eighth consecutive quarter of falling clothing sales.

Marc Bolland, chief executive, said the company continued to “make good progress with our plans to transform M&S into an international, multichannel retailer,” with “strong” M&S.com sales.

He added: “Our general merchandise business showed some improvement this quarter and the food business delivered another excellent performance, continuing the strong, underlying trend.”

M&S Bluewater

Marks & Spencer’s rapid growth in online sales and mobile success has been aided by the development and launch of a mobile-optimised website and apps for Android and iOS products including iPads and iPhones.

Additionally, the use of free next day delivery to stores and international delivery has attracted customers to buy online with the company.