MacCulloch & Wallis - Case Study
COMBINING A STUNNING NEW DESIGN WITH EXCITING FUNCTIONALITY
Based in Fitzrovia, MacCulloch & Wallis are London’s busiest and most high profile retailer of Haberdashery, Millinery and Fabric supplies, to both the general public and trade customers.
Although a long term EPOS client of Sparkstone, they had been using an Ecommerce website developed by a third-party supplier, which utilised our web services data stream.
Unfortunately the other provider couldn’t continue their service, so M&W asked us at short notice to deliver a website to match the complex functionality that had previously been developed over several years.
Our creative team are here for all your design and marketing needs. Whether you want branding or logos, email marketing, online banner ads, a brochure, website or mobile app, we've got it covered.
Delivered on time and on budget
In just 6 weeks we delivered a website that not only replicated the previous functionality of their website, but it also improved on it with exciting new features like our slide out colour picker and a responsive design that helps to improve mobile usability.
Because we already handled M&W’s stock management data we had a better idea than most how to organise the website, but M&W wanted to offer complex discount structures that weren’t used by any of our other clients. So we created sophisticated pricing rules that allow M&W to sell ribbons and trimming by the metre or by the roll, and even as a box of rolls. These product ‘inners’ and ‘outers’ add useful new functionality to our already sophisticated matrix structure and we think they’ll be a welcome addition to our core code in future releases.
We’re very much looking forward to our next project with MacCulloch & Wallis, so watch this space for further updates…
Visit the website: macculloch-wallis.co.uk