Nestle - digital marketing
Email designs & banner graphics for Purina pet foods
Nestle Purina are one of the world's leading manufacturers of pet foods for both cats and dogs. Sparkstone works with GJW Titmuss the UK's leading independent pet retailer and Nestle were so impressed with what we do, they approached us directly to provide a range of banner ads and email marketing designs for use by all their vendors.
Being a global brand, Purina are well aware of the importance of brand consistency. So they asked us to provide a selection of content that could be used by any retailer to promote both the ProPlan and Beta product ranges. So we created a range of industry standard banner display ads plus several email templates that could be used to coincide with various discount schemes (e.g. 25% off ProPlan, 30% of Beta dog food). We also worked with Nestle and our retail client GJW Titmuss, to create supplier controlled templates within the Titmuss website. This enables the Nestle marketing team to have complete control over the look and feel of all their product pages and associated banner ads.