Digital Marketing – SEO
Sparkstone Creative are able to deliver ongoing SEO services as part of a monthly retainer or offer one-off consultancy projects to steer your operation in the right direction.
What SEO services do Sparkstone Creative offer?
- SEO Audits – We can conduct an SEO audit to identify weaknesses in your current website’s accessibility, indexability, website content and back link profile to identify which elements require focus for an SEO strategy.
- Keyword Research & Strategy – We use a series of online research tools to identify the most relevant keywords to target for the products and services you provide. We also take commercial considerations (such as popular sellers, best selling brands etc) into account to formulate a commercially focussed strategy.
- Competitor Analysis – In addition to analysing your website and its published material to inspire keyword research, we also consider market competitors and analyse what they are ranking for to stay ahead of the competition.
- Web Design & Build Analysis – Our SEO experts can assess design proposals to ensure your development work complies with best practice methodologies. We conduct extensive analysis on accessibility and template design – which form two key elements of the site architecture.
- Content Optimisation – We can optimise your website to align with appropriate target keywords to increase the relevance of your website to these phrases. Content optimisation can be part of the set-up process or as an ongoing process.
- Link Building – We build high quality links using white-hat techniques to ensure your organisation’s linking is search engine-friendly – which protects your brand from future algorithm changes. Our link building services look at your target keywords to construct a linking strategy which will produce the best return for your website.
- Merchandising & Conversion Rate Optimisation – Search engine optimisation also considers user experience to ensure visitors get the information they searched for when they visit. Sparkstone Creative can analyse, recommend and implement merchandising changes to get your best selling, most popular and highest converting products into prime real estate. To take UX to the next level – our conversion rate optimisation services can improve functionality to deliver a better experience on your website and more sales.
- Reporting – We provide detailed commercial reporting and keyword ranking analysis to give you clarity and measurability to track your campaigns success. Our reports can be produced on a basis to suit client needs – which can be daily, weekly or monthly.